The Aesthetic Value of Furniture in Hospitality

nardi chairs in cafe

Updating your outdoor furniture is extremely important, especially when running a business within the hospitality industry. A strong economy, rising global consumer purchase power and digital innovation have all contributed towards the hospitality industry’s record growth in the last few years.

What is the servicescape?

The servicescape is the environment in which a service is provided and there is customer interaction. Servicescape furniture should be designed to appeal to customers pleasure and arousal states as well as facilitate operational ease and efficiency. There are four roles in the servicescape that we’ll be examining offering strategic reasons as to why you should update your outdoor furniture. These include:

  1. Package
  2. Differentiator
  3. Facilitator
  4. Socialiser

Daydream Leisure Furniture

In order to shape the success of your own business in the future, you should be updating your servicescape furniture sooner rather than later. Why?

  • Firstly, remaining relevant and fiercely competitive in the marketplace will keep your business top-of-mind and successful (Package).
  • Secondly, the hospitality industry has potential in social media allowing greater awareness for ‘trendy’ businesses to be shared (Differentiator).
  • Thirdly, physical settings influence the customer’s ultimate satisfaction with the service flow, design and functionality (Facilitator).
  • Lastly, furnishing and updating your service area will help facilitate whether customers feel comfortable in socialising and staying longer (Socialiser).

Daydream Leisure Furniture

  1. PACKAGE || Updating furniture in hospitality creates an impressionable package

The first role in the servicescape is the package. This is when outdoor furniture settings and the overall layout of a business creates a split-second impression to outward-looking customers. For example, this could be potential or new customers walking past a café whose first impression of your business is the look and design. First impressions are mostly created by the furniture layout, design, lighting, music and mood.

Take a look at how the Cantilever Umbrella is styled at the Providore on Hastings café in Noosa. It’s a practical, yet aesthetic that creates ambience customers love! View it here

Daydream Leisure Furniture

  1. DIFFERENTIATOR || Updating furniture in hospitality will help differentiate your business from competitors

The second role in the servicescape is the differentiator. This is often where a business can separate themselves from the market using unique furniture to offer a competitive advantage. That’s right! Outdoor furniture has the power to build your brand in the minds of customers, as well as establish your market position. Colours, design and feel will determine the value imposed on the customer whilst dining at your business.

Take a look at how the Cave Bianche Hotel have styled all white Nardi chairs by their poolside bar here

Daydream Leisure Furniture

  1. FACILITATOR || Updating furniture in hospitality will facilitate service flow and movement within your business

The third role in the servicescape is the facilitator. With over 20 years of industry experience, you can trust the team at Daydream Leisure Furniture to recommend a design that enhances the flow of activity in your business. We know that a well-designed, practical service area will make the experience for the customer a pleasant one. Say goodbye to cramped dining and hello to comfortable, functional settings.

Daydream Leisure Furniture

  1. SOCIALISOR || Updating furniture in hospitality will increase your customers need to socialise

The last role in the servicescape is the socialiser. A business that oozes comfort will keep your customers staying longer as well as coming back. The range of outdoor settings that we stock at Daydream Leisure Furniture is not only stylish but extremely comfortable. If customers are encouraged to interact and stay longer, your business will continuously look busy and attract more people. Furthermore, this also increases the opportunity to upsell your products (e.g. more coffee, dessert, drinks, snacks bought).

Daydream Leisure Furniture

 There is no better time than now to update your outdoor furniture, especially if you’re running a business in the hospitality industry. Staying top-of-mind and competitive, as well as increasing the perceived comfort, value and satisfaction of your business will help you reach further success.

 If you would like any styling tips or advice on new furniture fit-outs, feel free to contact the professional team at Daydream Leisure Furniture today. We are the outdoor living specialists who can help bring life back to your hospitality business.

 

Protect your Stylish Outdoor Furniture from Sun Damage

Have you recently created a tranquil oasis at home with fresh plants, stylish furniture, and beautiful accessories? There’s nothing more exciting than updating your outdoor furniture. However, most people are unaware of how damaging the Australian sun is on upholstery, wicker and wooden materials. To ensure your brand-new furniture lasts, we’ve written a blog listing our best tips to protect your latest investments from being damaged by harmful UV rays.

 

Invest in an Outdoor Umbrella

The beauty about outdoor umbrellas is that they can protect your skin, furniture and keep you cool all at the same time. Outdoor umbrella’s offer a practical solution for added comfort when lounging outside under the midday sun. They’re also made to be a great styling accessory too! With a variety of fabrics, patterns and installation options on offer, outdoor umbrellas will continue to be an ongoing trend for protecting your alfresco furniture.

 

Cover it Up

 It’s a simple suggestion, yet it’s something people tend to forget. Covering up your tables, chairs, and lounges, with a durable and weatherproof cover will help to ensure your brand-new settings aren’t being ruined by the sun. The ultra-violet rays, especially in Australia, are strong. These will eventually wear away the sheen and gloss on your furniture. In some cases, this can cause surface damage and in more severe scenarios, structural weakness! So, if you’re going away for a longer period of time (1 – 3 weeks) or simply not using your furniture, covering it up will best protect it.

 

Protect Your Upholstery

At Daydream Leisure Furniture, it is extremely important to us that we stock high performing and durable upholstery that support the quality of our outdoor furniture range. This I why we 100% support Sunproof Fabrics. They have proven to us time and time again that their fabrics match the quality and standards of our Daydream product range. To best maintain the ‘Sunproof’ Slings and ‘Sunproof’ cushions that we stock in-store, the following product care instructions should be followed.

‘Sunproof’ Slings: We recommend that Sunproof Textilene slings should be washed down regularly with warm water and any stains should be cleaned when they happen!

‘Sunproof’ Cushions: You should never store these wonderful cushions while wet. Removable covers should only be washed by hand or a very delicate machine cycle, and stains tended to immediately.

 Despite the high-quality fabrics of the Sunproof upholstery, please follow these steps as general maintenance and care. This will ensure the extended life and vibrancy of these products. For a full description of the Sunproof Fabrics product care, click here.

 

Protect Your Wicker Furniture

To slow down the ageing process of your Wicker Furniture, we highly recommend that you do not place Wicker furniture in direct unfiltered sunlight for extended periods of time. Despite the high quality of the Wicker line we carry, the harsh Queensland climate can still cause damage if not protected. Because of this, it’s only recommended that these products are placed in semi-exposed environments at best. A simple wash with mild soapy water is also heavily dependent on the furniture’s use and location. For a full review of the ‘PE Wicker’ product care, click here or consult your local furniture specialist on what outdoor furniture range is best suited for you!

 

Protect Your Wooden Furniture

At Daydream, we stock two lines of wooden furniture; the Kwila and Teak product ranges. Whilst both of these lines are extremely tough and durable, a few product care steps are needed to ensure they’re both properly tended to.  During manufacturing, our Kwila and Teak timbers are dried in kilns which is a process that ensures the wood reaches consistent moisture content. Without this process, most cheaper timber furniture is prone to warping and twisting. Further care needs to be taken to both wooden lines such as regular oiling to ensure it doesn’t look weathered. As well as, avoiding any bleaches or strong solvents that can harm the timber surfaces. Specific to the Kwila line, a few rinses may be necessary to accelerate the bleeding process of resin/sap. This is to avoid any staining on ground surfaces or clothing etc. For a further in-depth explanation of this process, click here.

 

For the strongest protection against the harsh Australian climate, we highly recommend that you follow these handy tips. This will ensure your outdoor furniture stays vibrant and in good condition all year round. A little care goes a long way when protecting your new home investments.

 

If you are looking to refresh your outdoor setting feel free to contact us! We can suggest to you our professional advice on which products are most suited for your outdoor area. Short for time? Fill out our quick online form and one of our friendly team members will get back to you at a time that suits. With two showrooms located on the Sunshine Coast, find the closest store to you.