Encouraging Social Media Engagement Through Furniture and Décor

selfie for social media

With the huge popularity of Instagram and Facebook, it’s no wonder that every business wants to encourage their patrons to share snapshots throughout their social media networks. In fact, this has become one of the major strategies that restaurateurs use to engage their own customers and drum up new custom.

If you want to drive new customers to your eatery, here are five décor and furnishing ideas that should give you a head start.

1.     Themes or eye-catching interior designs

With social media, everything is about being visually appealing, which is why your business needs a theme or an eye-catching presentation that customers want to photograph. These can include digital or neon signs or menus on the walls, as well as a stand out theme, such as communal eating tables, open kitchens and using Italian style furnishings such as Nardi.

Daydream Leisure Furniture

@NardiNetDiningChair

2.     Lighting for social media engagement

Lighting is an integral part of any eatery, creating its mood and ambiance. This can include a variety of pendants, chandeliers, candles, and lanterns, all used to establish your theme. Lights need to be positioned to allow your customers to visually appreciate your theme, décor, table settings and food, all of which comes together to make an instagrammable vignette.

If you make a feature of your lighting however, this itself can encourage customers to take photographs to share with their social media followers. People love taking photos, and the more reasons you give them to photograph your business, the more you increase online engagement.

Daydream Leisure Furniture@thegrounds

3.     Food presentation

Why not give your chef the freedom to create food that is photogenic and instagrammable? It makes perfect sense when you want to engage your target audience via social media, because everyone wants to share a visually amazing display of food with their followers. An even better idea is to commission plate ware that is eye-catching, taking your food’s presentation up another notch. At Daydream, we stock a huge range of tableware and dining settings that are the perfect addition to any commercial business. Browse our beautiful entertainment accessories here!

Daydream Leisure Furniture

@Dining&Entertainment

4.     Fun and branded menus

Since people automatically look for something unique and photogenic when they eat out, it makes sense to design your menus to be photographed. This means that engaging a local artist to design fun and interesting menus that complement your furnishings and theme, is a cost-effective exercise. People no longer simply photograph the food, so creating a space that has multiple photogenic factors within its décor is a win-win situation!

You can even personalise menus for special occasion bookings, making it pretty much guaranteed that they will photograph them and share it with their followers.

Daydream Leisure Furniture

@NardiNetDiningChair

5.     Create a photo wall

We highly recommend creating a unique design element or photo wall that customers would recognise when featured online and through social media. A few excellent ideas may be creating a living plant wall, planters filled with living herbs in the middle of your Nardi tables, backlit glass shelves filled with spirit bottles behind the bar or a wall covered in fabulous artwork. All of these furnishing and décor ideas make your eatery ‘instagrammable’, bringing in more customers to share your eatery with their social media followers!

Daydream Leisure Furniture@homebeautiful

Bonus Tips!

Instead of a boring photo of a plate of food, why not hand out wide-angle selfie sticks to your customers. This is a fun and creative way to engage your customers as well as showcase more of your business (furnishings included). Also, don’t forget to leverage your own branded hashtag so you can continue to engage with your customers post-purchase! Add these hashtags to all of your own Instagram images, captions and menus to keep your hashtag trending!

If you would like any styling tips or advice on new furniture fit-outs, feel free to contact the professional team at Daydream Leisure Furniture today. We are the outdoor living specialists who can help bring life back to your hospitality business.

 

 

The Aesthetic Value of Furniture in Hospitality

nardi chairs in cafe

Updating your outdoor furniture is extremely important, especially when running a business within the hospitality industry. A strong economy, rising global consumer purchase power and digital innovation have all contributed towards the hospitality industry’s record growth in the last few years.

What is the servicescape?

The servicescape is the environment in which a service is provided and there is customer interaction. Servicescape furniture should be designed to appeal to customers pleasure and arousal states as well as facilitate operational ease and efficiency. There are four roles in the servicescape that we’ll be examining offering strategic reasons as to why you should update your outdoor furniture. These include:

  1. Package
  2. Differentiator
  3. Facilitator
  4. Socialiser

Daydream Leisure Furniture

In order to shape the success of your own business in the future, you should be updating your servicescape furniture sooner rather than later. Why?

  • Firstly, remaining relevant and fiercely competitive in the marketplace will keep your business top-of-mind and successful (Package).
  • Secondly, the hospitality industry has potential in social media allowing greater awareness for ‘trendy’ businesses to be shared (Differentiator).
  • Thirdly, physical settings influence the customer’s ultimate satisfaction with the service flow, design and functionality (Facilitator).
  • Lastly, furnishing and updating your service area will help facilitate whether customers feel comfortable in socialising and staying longer (Socialiser).

Daydream Leisure Furniture

  1. PACKAGE || Updating furniture in hospitality creates an impressionable package

The first role in the servicescape is the package. This is when outdoor furniture settings and the overall layout of a business creates a split-second impression to outward-looking customers. For example, this could be potential or new customers walking past a café whose first impression of your business is the look and design. First impressions are mostly created by the furniture layout, design, lighting, music and mood.

Take a look at how the Cantilever Umbrella is styled at the Providore on Hastings café in Noosa. It’s a practical, yet aesthetic that creates ambience customers love! View it here

Daydream Leisure Furniture

  1. DIFFERENTIATOR || Updating furniture in hospitality will help differentiate your business from competitors

The second role in the servicescape is the differentiator. This is often where a business can separate themselves from the market using unique furniture to offer a competitive advantage. That’s right! Outdoor furniture has the power to build your brand in the minds of customers, as well as establish your market position. Colours, design and feel will determine the value imposed on the customer whilst dining at your business.

Take a look at how the Cave Bianche Hotel have styled all white Nardi chairs by their poolside bar here

Daydream Leisure Furniture

  1. FACILITATOR || Updating furniture in hospitality will facilitate service flow and movement within your business

The third role in the servicescape is the facilitator. With over 20 years of industry experience, you can trust the team at Daydream Leisure Furniture to recommend a design that enhances the flow of activity in your business. We know that a well-designed, practical service area will make the experience for the customer a pleasant one. Say goodbye to cramped dining and hello to comfortable, functional settings.

Daydream Leisure Furniture

  1. SOCIALISOR || Updating furniture in hospitality will increase your customers need to socialise

The last role in the servicescape is the socialiser. A business that oozes comfort will keep your customers staying longer as well as coming back. The range of outdoor settings that we stock at Daydream Leisure Furniture is not only stylish but extremely comfortable. If customers are encouraged to interact and stay longer, your business will continuously look busy and attract more people. Furthermore, this also increases the opportunity to upsell your products (e.g. more coffee, dessert, drinks, snacks bought).

Daydream Leisure Furniture

 There is no better time than now to update your outdoor furniture, especially if you’re running a business in the hospitality industry. Staying top-of-mind and competitive, as well as increasing the perceived comfort, value and satisfaction of your business will help you reach further success.

 If you would like any styling tips or advice on new furniture fit-outs, feel free to contact the professional team at Daydream Leisure Furniture today. We are the outdoor living specialists who can help bring life back to your hospitality business.