The Aesthetic Value of Furniture in Hospitality

nardi chairs in cafe

Updating your outdoor furniture is extremely important, especially when running a business within the hospitality industry. A strong economy, rising global consumer purchase power and digital innovation have all contributed towards the hospitality industry’s record growth in the last few years.

What is the servicescape?

The servicescape is the environment in which a service is provided and there is customer interaction. Servicescape furniture should be designed to appeal to customers pleasure and arousal states as well as facilitate operational ease and efficiency. There are four roles in the servicescape that we’ll be examining offering strategic reasons as to why you should update your outdoor furniture. These include:

  1. Package
  2. Differentiator
  3. Facilitator
  4. Socialiser

Daydream Leisure Furniture

In order to shape the success of your own business in the future, you should be updating your servicescape furniture sooner rather than later. Why?

  • Firstly, remaining relevant and fiercely competitive in the marketplace will keep your business top-of-mind and successful (Package).
  • Secondly, the hospitality industry has potential in social media allowing greater awareness for ‘trendy’ businesses to be shared (Differentiator).
  • Thirdly, physical settings influence the customer’s ultimate satisfaction with the service flow, design and functionality (Facilitator).
  • Lastly, furnishing and updating your service area will help facilitate whether customers feel comfortable in socialising and staying longer (Socialiser).

Daydream Leisure Furniture

  1. PACKAGE || Updating furniture in hospitality creates an impressionable package

The first role in the servicescape is the package. This is when outdoor furniture settings and the overall layout of a business creates a split-second impression to outward-looking customers. For example, this could be potential or new customers walking past a café whose first impression of your business is the look and design. First impressions are mostly created by the furniture layout, design, lighting, music and mood.

Take a look at how the Cantilever Umbrella is styled at the Providore on Hastings café in Noosa. It’s a practical, yet aesthetic that creates ambience customers love! View it here

Daydream Leisure Furniture

  1. DIFFERENTIATOR || Updating furniture in hospitality will help differentiate your business from competitors

The second role in the servicescape is the differentiator. This is often where a business can separate themselves from the market using unique furniture to offer a competitive advantage. That’s right! Outdoor furniture has the power to build your brand in the minds of customers, as well as establish your market position. Colours, design and feel will determine the value imposed on the customer whilst dining at your business.

Take a look at how the Cave Bianche Hotel have styled all white Nardi chairs by their poolside bar here

Daydream Leisure Furniture

  1. FACILITATOR || Updating furniture in hospitality will facilitate service flow and movement within your business

The third role in the servicescape is the facilitator. With over 20 years of industry experience, you can trust the team at Daydream Leisure Furniture to recommend a design that enhances the flow of activity in your business. We know that a well-designed, practical service area will make the experience for the customer a pleasant one. Say goodbye to cramped dining and hello to comfortable, functional settings.

Daydream Leisure Furniture

  1. SOCIALISOR || Updating furniture in hospitality will increase your customers need to socialise

The last role in the servicescape is the socialiser. A business that oozes comfort will keep your customers staying longer as well as coming back. The range of outdoor settings that we stock at Daydream Leisure Furniture is not only stylish but extremely comfortable. If customers are encouraged to interact and stay longer, your business will continuously look busy and attract more people. Furthermore, this also increases the opportunity to upsell your products (e.g. more coffee, dessert, drinks, snacks bought).

Daydream Leisure Furniture

 There is no better time than now to update your outdoor furniture, especially if you’re running a business in the hospitality industry. Staying top-of-mind and competitive, as well as increasing the perceived comfort, value and satisfaction of your business will help you reach further success.

 If you would like any styling tips or advice on new furniture fit-outs, feel free to contact the professional team at Daydream Leisure Furniture today. We are the outdoor living specialists who can help bring life back to your hospitality business.

 

Bring spring back into your outdoor living spaces

With spring not far away in Australia, it’s time to start thinking about your outdoor living areas and how you can make them feel more like an extension of your home. Most Aussies spend plenty of time on the patio and in the garden, so it makes sense to make these areas as comfortable and as inviting to everyone as the inside of your home.

Let’s look at five different ways you can style your outdoor spaces to make the most out of the outdoors at home!

Outdoor living rooms

If you want to create a wonderful outdoor living area, your choices are endless! A ‘must-have’ for your outdoor lounge is a comfortable sofa with plenty of cushions and a coffee table. Your best choices are between aluminium, timber and wicker frames, but be sure to select the design and style that complements your home’s interior décor.

The best type of outdoor sofas are modular and those that you can mix and match, because you can change the configuration to suit your needs, but also look for quality fabrics that don’t fade easily in the sun. As an added touch for the cool spring evenings, consider adding a fire pit or an overhead heater for a lovely cosy feeling.

Outdoor dining spaces

Dining alfresco outdoors is a fabulous idea as we start to enjoy the warmer evenings, but lunch outdoors with friends is also a great option and what about Sunday morning breakfasts out on the patio?

There is a wide variety of table settings for your outdoor patio, but timber is always a great choice, as is wicker, aluminium and even concrete (for people who want to try something different!). Don’t forget that you can select chairs that match your dining table or opt for a trendier ‘mismatched’ style by selecting a different design or material than your table. The Nardi Outdoor ‘Net’ Dining range comes in a huge variety of colours which can be styled together.

Tranquil and peaceful spots

For small patios or larger gardens where you want to create a number of different outdoor rooms, a tranquil and peaceful spot where you can read a book or listen to your favourite music in the shade is a great idea.

You won’t need much furniture for a quiet reading spot, maybe just one single comfortable chair and coffee table if you want the area to be just for yourself! You can even add a floor rug, vase of flowers and a small water feature to really treat yourself to a few hours of relaxation.

Morning coffee anyone?

When friends come over for morning coffee, it’s great if you can have a lovely outdoor setting where everyone can relax and chat outdoors on the patio. You can opt for a small modular setting and coffee table or a few matching chairs and coffee table, but whichever option you select make sure that comfort is your first priority.

Relaxing afternoon sanctuaries

There is nothing quite like putting your feet up in the late afternoon and just chilling on your own or with family and friends. Creating a relaxing sanctuary is very easy with just a daybed, an umbrella for extra shade and maybe a coffee table to hold your drink and magazines. Don’t forget to include a few stylish cushions for extra comfort and home décor items, such as lanterns, placemats and even outdoor lighting to add a personal touch.

Timber daybeds are very popular as are wicker daybeds, and since they are designed for the outdoors, they are very easy to keep clean. You can match your daybeds to your coffee setting or your outdoor alfresco dining setting and create a lovely, stylish outdoor entertainment area with plenty of options for everyone.

Check out our product catalogue and start designing your outdoor living spaces for spring today!