The Aesthetic Value of Furniture in Hospitality

nardi chairs in cafe

Updating your outdoor furniture is extremely important, especially when running a business within the hospitality industry. A strong economy, rising global consumer purchase power and digital innovation have all contributed towards the hospitality industry’s record growth in the last few years.

What is the servicescape?

The servicescape is the environment in which a service is provided and there is customer interaction. Servicescape furniture should be designed to appeal to customers pleasure and arousal states as well as facilitate operational ease and efficiency. There are four roles in the servicescape that we’ll be examining offering strategic reasons as to why you should update your outdoor furniture. These include:

  1. Package
  2. Differentiator
  3. Facilitator
  4. Socialiser

Daydream Leisure Furniture

In order to shape the success of your own business in the future, you should be updating your servicescape furniture sooner rather than later. Why?

  • Firstly, remaining relevant and fiercely competitive in the marketplace will keep your business top-of-mind and successful (Package).
  • Secondly, the hospitality industry has potential in social media allowing greater awareness for ‘trendy’ businesses to be shared (Differentiator).
  • Thirdly, physical settings influence the customer’s ultimate satisfaction with the service flow, design and functionality (Facilitator).
  • Lastly, furnishing and updating your service area will help facilitate whether customers feel comfortable in socialising and staying longer (Socialiser).

Daydream Leisure Furniture

  1. PACKAGE || Updating furniture in hospitality creates an impressionable package

The first role in the servicescape is the package. This is when outdoor furniture settings and the overall layout of a business creates a split-second impression to outward-looking customers. For example, this could be potential or new customers walking past a café whose first impression of your business is the look and design. First impressions are mostly created by the furniture layout, design, lighting, music and mood.

Take a look at how the Cantilever Umbrella is styled at the Providore on Hastings café in Noosa. It’s a practical, yet aesthetic that creates ambience customers love! View it here

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  1. DIFFERENTIATOR || Updating furniture in hospitality will help differentiate your business from competitors

The second role in the servicescape is the differentiator. This is often where a business can separate themselves from the market using unique furniture to offer a competitive advantage. That’s right! Outdoor furniture has the power to build your brand in the minds of customers, as well as establish your market position. Colours, design and feel will determine the value imposed on the customer whilst dining at your business.

Take a look at how the Cave Bianche Hotel have styled all white Nardi chairs by their poolside bar here

Daydream Leisure Furniture

  1. FACILITATOR || Updating furniture in hospitality will facilitate service flow and movement within your business

The third role in the servicescape is the facilitator. With over 20 years of industry experience, you can trust the team at Daydream Leisure Furniture to recommend a design that enhances the flow of activity in your business. We know that a well-designed, practical service area will make the experience for the customer a pleasant one. Say goodbye to cramped dining and hello to comfortable, functional settings.

Daydream Leisure Furniture

  1. SOCIALISOR || Updating furniture in hospitality will increase your customers need to socialise

The last role in the servicescape is the socialiser. A business that oozes comfort will keep your customers staying longer as well as coming back. The range of outdoor settings that we stock at Daydream Leisure Furniture is not only stylish but extremely comfortable. If customers are encouraged to interact and stay longer, your business will continuously look busy and attract more people. Furthermore, this also increases the opportunity to upsell your products (e.g. more coffee, dessert, drinks, snacks bought).

Daydream Leisure Furniture

 There is no better time than now to update your outdoor furniture, especially if you’re running a business in the hospitality industry. Staying top-of-mind and competitive, as well as increasing the perceived comfort, value and satisfaction of your business will help you reach further success.

 If you would like any styling tips or advice on new furniture fit-outs, feel free to contact the professional team at Daydream Leisure Furniture today. We are the outdoor living specialists who can help bring life back to your hospitality business.

 

The Advantages of Purchasing Furniture in a Bricks and Mortar Store

purchasing-furniture-shopping-store

While the lure of the internet can make shopping for clothes, furniture and well, almost anything, appealing, nothing quite beats the look and feel of the real thing.  Studies have actually shown that the effect of touching items that we love prior to purchase invokes a euphoric feeling, which is why we often refer to shopping as a feel-good experience or ‘retail therapy’.  Similar to purchasing clothing online, you simply can’t know for sure that your piece of furniture is the right fit until you are able to try it and see it in the space. Considering the cost of buying furniture can often be substantial, it’s worth weighing up the advantages and disadvantages of purchasing your furniture at a bricks and mortar store, rather than online.

 

Comfort & Quality

The convenience and almost infinite range of furniture available online can increase the temptation to purchase without actually testing or seeing the product in person. But most shoppers know that you need to sit down and feel a piece of furniture before you know it’s the one. Unfortunately, along with the benefits of having so much choice online thanks to overseas and online retailers, one of the biggest risks buying furniture online is that you can’t test or know the quality or comfort of a piece of furniture prior to purchase. From the seat material and zips to the structure and bolts, you need to be sure you are buying furniture that’s going to last. In a store, you have the ability to test and feel the quality of a piece, and a representative will be able to talk you through anything else you need to know regarding the upkeep and maintenance of your new purchase.  Alternatives which are significantly cheaper online can skimp on the quality of the parts or materials used in order to make a profit. This reduction in quality parts and materials means not only will the furniture have a shorter lifespan, but the comfort and colouring will be lacking from the beginning.

 

Colouring & Size

Behind the overwhelming amount of product choice online, there is also the risk of not getting exactly what you want. It’s no secret that products on the internet are often enhanced to look more appealing, colours are brighter and backgrounds are whiter, altering the overall appearance of the product. It’s not uncommon for someone to have purchased a stunning white couch online, to have it delivered and once it arrives you find it’s a cream colour.  When you are spending your hard-earned money on something you will be looking at every single day, it can be devastating to find it’s not what you thought it would be. The size of the furniture can be a similar scenario. While the product descriptions online should always have exact measurements included, sometimes customers can be fooled by an image that looks much larger than life.  Customers need to make sure they check the measurements and map out exactly where they will be in the space so that there are no surprises when the product is delivered. That beautiful teak outdoor setting might have 8 seats on the internet, but you need to read the fine print to know for sure that’s what you’re getting.

 

Price & Security

Many people shop online to find the best bargains and the cheapest price they can. It’s a tactic that will work for some, but if you want your furniture to last more than a few years it’s probably not the best approach. Quality furniture is not necessarily cheaper when bought online. In fact, prices are often on par, when you consider the shipping costs involved with buying from online retailers.  Another risk that’s associated with purchasing anything, including furniture online, is the security of your banking information and accounts. Consumers need to be increasingly aware of the sites they pass their personal information to. If a company’s website isn’t properly secure for online transactions, your information could be privy to hackers.

Bricks and mortar stores not only offer customers a beautiful showroom to look and feel around for the perfect item, they often also provide delivery for a small fee. Second to this, there is the added benefit of warranties available with the product. When purchasing furniture online, you may have a warranty in place but you will need to pay for the cost of sending the piece to the company, which can be a significant amount. Retail stores give you the peace of mind that there will be a real person you can go and speak to about any issues and a product warranty that you can rely on.

 

Customer Service

Perhaps one of the most underrated benefits of purchasing furniture in a physical store is the face-to-face communications with staff. In fact, a report by Retail Touchpoints highlighted that 90% of consumers say they are somewhat or extremely likely to make a purchase when they receive assistance from a helpful salesperson. It’s been shown that retailers that create high-value, personalised interactions provide a more satisfying experience for customers. Retail assistants not only provide customers with product information, they are also a great avenue for customers who want interior or styling advice for their interiors and exteriors.

We understand that being able to thoroughly check and sit on furniture, being able to see it in a space and having the help of a salesperson for advice and any questions has a huge impact on a customers’ furniture shopping experience. At Daydream Leisure Furniture, we wholeheartedly believe in customer experience and aim to provide the highest level of service in both our Warana and Noosa showrooms. View our range of high-quality outdoor leisure furniture and accessories online or visit one of our showrooms today and create your dream outdoor space.