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Every resort owner knows that there are constant ebbs and flows in the holiday industry, as the seasons change and the cooler weather returns it brings high vacancy rates with it. So it’s important that every resort owner knows what they can do to increase their low season occupancy rates. Here are our tips!
Reward Loyal Customers:
Rewarding your loyal and repeat customers is a great way to decrease vacancies during low occupancy seasons. As a resort owner/manager you should not only be focusing on attracting new guests but maintaining your loyal customers!
Your loyal customers are one of your best marketing assets so it’s always worth rewarding them with great guest experiences each time they stay at your resort. Ensuring that you continuously reward your loyal customers ensures that they’ll promote your business and provide you with more new bookings.
We’d recommend utilising this strategy during peak season, to attract the most guests for their next stay.
Implement seasonal deals:
Everyone loves a good bargain on their holiday including your resort guests! Discounted stays during your low occupancy season is a great tactic for decreasing vacancies.
Attract more travellers and even locals during your low occupancy seasons by providing discounts. Travellers are always searching for ways to get more bang for their buck, especially in the low season. So, providing discounted rates that are effective and clear can really increase your bookings.
We’d recommend encouraging your guests to stay longer as they add in their dates. We’d also suggest discounts on group bookings to encourage families and business groups to stay at your resort.
Events are a consistent way to increase revenue for resorts during low occupancy seasons. Unlike the holiday season, events are something that consistently occur year round making them a reliable way to increase occupancy by up-selling extra services to attendees.
Always keep an eye out for local events such as gigs, parties and comedy events that could be happening in the area. These are likely to attract guests from fat and wide, which means they are more likely to need a place to stay at your resort if you up-sell effectively.
Update your furniture:
Low occupancy isn’t always a bad thing! The low seasons give you time to update and prepare your resort for the next influx of guests. What better way to spend your down time than updating the furniture around your resort? Here at Daydream, we can keep your outdoor area looking cohesive and stylish all year around! If you’re looking to invest some time in updating and maintaining your resort furniture this low season, contact our wholesale team via our website or on 5493 4277.