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It recently came to our attention that our customers aren’t completely aware of what goes on behind the scenes at Daydream Leisure Furniture. So, we wanted to take a little time to shed some light on how we source and create the wide range of products available on our website and in our two large showrooms.
Consumers and clients often think that the products on our showroom floor are simply picked and ordered from a catalogue or a showroom somewhere; when in reality this couldn’t be further from the truth. We have spent 18 years in the furniture business, forming relationships with Chinese manufacturers and European suppliers, ensuring the high-quality or design flexibility are what both we and our customers expect.
Jason and I take such pride in the development and creation of our products, really taking the time to focus on the trends, high-quality materials and designs that our customers appreciate and want. Throughout the year we are constantly assessing our ranges and asking ourselves; What’s selling? What’s not? Can the less popular items be improved by design, colour or style? We are also always on the lookout for colour ranges and trends that are happening here and overseas so that we can find new and exciting products to offer our customers.
It’s important to remember that some trends or fads are not necessarily what sell; they can be impractical and not built for longevity, especially when dealing with outdoor elements. This is especially true for our customers living on or near the coast. Anything we develop or decide to introduce to our range requires a lot of research and development to ensure that it will withstand our harsh weather conditions whilst still produced in a quality that meets our standards and delivers value for money for our customers.
We always put our customers first, focusing on quality products that will last a lifetime not just structurally, but because they offer longevity of style with classic, simple and high-quality designs. We also focus on having a strong line of products that can be mixed and match to suit our customers’ sense of style and colour choices. This includes our range of table bases and tops, tables and chairs and more; we believe the customisation and flexibility are what makes creating your space and furniture pieces extra special.
Jason spends countless nights with graph paper designing furniture. I often wonder when we will reach a point that there will be nothing new to design, but, after 18 years, it hasn’t happened yet. When we decide on a design we like, we send the drawings to our factory and when we arrive to discuss our designs and choose our materials, a sample will be waiting for us. As well as full furniture samples, our relationship with the factory allows us to explore new colour ranges. We often post a Pantene colour or a laminate sample we would like to include in our range to the factory, and shortly after we will receive a sample of powder coated piece of aluminium with a complimenting fabric for us to view. It’s these relationships that allow us to pass such quality and customisation on to our customers.
During our annual visits to our China factory every January, we walk through the factory where the furniture is welded, powder coated, and assembled by hand. We also watch the wicker weavers hand weaving our furniture, and watch the furniture go through quality control and be boxed up and ready to load on our containers. We spend time in the sewing section, where the sewers work systematically sewing our cushion covers and slings in our very own exclusive fabric colours and qualities. It is this hands-on experience that allows us to be involved in the production of our furniture range, that makes us even more passionate about the products we produce and supply for our customers. It is also very interesting visiting the granite factory where the granite tables are made and also visiting where the granite is sourced. This is a mind-blowing experience; being surrounded by miles and miles of street lined granite suppliers. We enjoy every year each new experience that our visit to China provides.
The appreciation our customers have for the insight, tips and support we provide makes our love for the furniture industry grow each and every year. We are proud of our ever growing range of products for both commercial and residential customers, including tables, chairs, benches, umbrellas, daybeds, outdoor sofas, pool sun lounges, homewares and everything in between.