Updating your outdoor furniture is extremely important, especially when running a business within the hospitality industry. A strong economy, rising global consumer purchase power and digital innovation have all contributed towards the hospitality industry’s record growth in the last few years.
What is the servicescape?
The servicescape is the environment in which a service is provided and there is customer interaction. Servicescape furniture should be designed to appeal to customers pleasure and arousal states as well as facilitate operational ease and efficiency. There are four roles in the servicescape that we’ll be examining offering strategic reasons as to why you should update your outdoor furniture. These include:
- Package
- Differentiator
- Facilitator
- Socialiser
In order to shape the success of your own business in the future, you should be updating your servicescape furniture sooner rather than later. Why?
- Firstly, remaining relevant and fiercely competitive in the marketplace will keep your business top-of-mind and successful (Package).
- Secondly, the hospitality industry has potential in social media allowing greater awareness for ‘trendy’ businesses to be shared (Differentiator).
- Thirdly, physical settings influence the customer’s ultimate satisfaction with the service flow, design and functionality (Facilitator).
- Lastly, furnishing and updating your service area will help facilitate whether customers feel comfortable in socialising and staying longer (Socialiser).
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PACKAGE || Updating furniture in hospitality creates an impressionable package
The first role in the servicescape is the package. This is when outdoor furniture settings and the overall layout of a business creates a split-second impression to outward-looking customers. For example, this could be potential or new customers walking past a café whose first impression of your business is the look and design. First impressions are mostly created by the furniture layout, design, lighting, music and mood.
Take a look at how the Cantilever Umbrella is styled at the Providore on Hastings café in Noosa. It’s a practical, yet aesthetic that creates ambience customers love! View it here
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DIFFERENTIATOR || Updating furniture in hospitality will help differentiate your business from competitors
The second role in the servicescape is the differentiator. This is often where a business can separate themselves from the market using unique furniture to offer a competitive advantage. That’s right! Outdoor furniture has the power to build your brand in the minds of customers, as well as establish your market position. Colours, design and feel will determine the value imposed on the customer whilst dining at your business.
Take a look at how the Cave Bianche Hotel have styled all white Nardi chairs by their poolside bar here
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FACILITATOR || Updating furniture in hospitality will facilitate service flow and movement within your business
The third role in the servicescape is the facilitator. With over 20 years of industry experience, you can trust the team at Daydream Leisure Furniture to recommend a design that enhances the flow of activity in your business. We know that a well-designed, practical service area will make the experience for the customer a pleasant one. Say goodbye to cramped dining and hello to comfortable, functional settings.
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SOCIALISOR || Updating furniture in hospitality will increase your customers need to socialise
The last role in the servicescape is the socialiser. A business that oozes comfort will keep your customers staying longer as well as coming back. The range of outdoor settings that we stock at Daydream Leisure Furniture is not only stylish but extremely comfortable. If customers are encouraged to interact and stay longer, your business will continuously look busy and attract more people. Furthermore, this also increases the opportunity to upsell your products (e.g. more coffee, dessert, drinks, snacks bought).
There is no better time than now to update your outdoor furniture, especially if you’re running a business in the hospitality industry. Staying top-of-mind and competitive, as well as increasing the perceived comfort, value and satisfaction of your business will help you reach further success.
If you would like any styling tips or advice on new furniture fit-outs, feel free to contact the professional team at Daydream Leisure Furniture today. We are the outdoor living specialists who can help bring life back to your hospitality business.